Salla Platform for Communications and Information Technology Company
NOMINEE OVERVIEW
Salla Partners helps developers build apps and themes for over 60,000 online stores across the MENA region. It gives them everything they need to launch fast, reach real merchants, and earn passive income from their work. With easy-to-use APIs, a full theme engine, and a built-in marketplace, developers can focus on what they do best—creating. The portal also invites feedback, making it a space that grows with its 7,000+ community.
NOMINATION RATIONALE
1) BEST API AND PARTNER APPS MARKETPLACE
The Salla Partner Portal is a perfect fit for the Best API & Partner Apps Marketplace category. It combines a powerful, well-documented API ecosystem with a thriving app marketplace serving a large merchant base. Salla’s suite of RESTful Merchant APIs is purpose-built for secure, fast, and easy access to e-commerce data, enabling developers to build integrations that can scale to over 60,000 online stores on the platform. All third-party innovations are distributed through one central hub – the Salla App Store – making it easy for merchants to discover and install new apps. This effective coupling of robust APIs and a central marketplace has fostered a vibrant ecosystem of extensions across many categories, from marketing and analytics tools to shipping and AI-driven solutions. In short, Salla’s developer portal and app marketplace work in tandem to extend the platform’s functionality at scale, which is exactly what this award category celebrates.
Importantly, Salla is not a niche platform – it’s the largest Saudi e-commerce platform in the Middle East. By opening up its APIs and App Store, Salla empowers developers worldwide to reach this substantial audience of retailers. Developers can “achieve more and make money” by offering their services to thousands of merchants through Salla. The portal actively encourages monetization: with Salla’s App Store, developers can release paid apps or SaaS integrations and “get paid” for the value they provide. This has led to a growing catalog of third-party apps and integrations that address real merchant needs. Salla’s commitment to an open, partner-driven model has effectively transformed its platform into a rich marketplace similar to those of global e-commerce leaders, making it a strong contender for the Best API & Apps Marketplace award
2) BEST REFERENCE DOCUMENTATION BEYOND REST APIS
Salla’s developer portal goes far beyond a basic REST API listing – it provides a rich omnichannel reference for every integration point our platform offers. We serve a diverse developer audience (app partners, storefront/theme developers, and even shipping/logistics integrators), so our documentation covers multiple API styles and tools under one roof. For example, in addition to comprehensive RESTful API docs, we also document event-driven webhooks, a JavaScript Storefront SDK, web components, and even a CLI tool. This means developers can find guidance whether they’re consuming a webhook, embedding a UI component, or automating tasks with our CLI. By addressing all these facets, our portal embodies “reference documentation beyond REST APIs” in practice.
This category fits us well because we’ve designed the portal to eliminate obstacles for every integration journey. No matter the integration style, developers find a consistent, high-quality reference. All reference content – from our core Merchant REST APIs to GraphQL-like storefront queries via the Twilight SDK, to asynchronous webhook callbacks – is organized clearly and presented with equal depth. We recognize that modern integrations aren’t one-size-fits-all, so our docs make it easy to navigate between different modes of interaction with Salla. A developer can seamlessly go from reading about a REST endpoint to understanding how to handle a webhook event or how to build a custom storefront theme, all within the same portal experience.
Our portal doesn’t treat these as isolated silos. We emphasize a unified learning experience: common concepts like authentication, rate limiting, and versioning are documented centrally and apply across REST and non-REST contexts. This category rewards portals that guide non-REST integrations, and that’s exactly what we do. For instance, alongside each API reference we provide contextual guides (like “Create Your First App” and “Webhooks 101”) so developers grasp the concepts behind the endpoints or events. By supporting everything from a simple HTTPS call to a full app publication workflow, the Salla portal ensures that no developer is left without guidance, regardless of which integration path they choose
