Nationwide Insurance
Introduction
With a desire to expand our reach and meet members where they are, Nationwide went all in on "digital partnerships" backed by APIs and other digital products showcased and delivered through the Nationwide Partner Portal. Nationwide was the first US incumbent insurance carrier to build and market a holistic platform to enable partners and developers to digitally deliver products from across the company’s breadth of protection solutions (auto, home, commercial, life, and pet) and we continue to evolve the platform to provide a differentiated experience. With a major focus on an enhanced developer experience and differentiating products in the insurtech industry, the platform enabled Nationwide to expand into adjacent industries with partners in new and novel ways.
Why nominated
A complete redesign of the API product catalog based on real world developer feedback has been implemented resulting in a more intuitive search interface and smart results allowing developers and partners alike to quickly find what they are looking for. Additionally, navigation and UI has been revamped to highlight core digital products and provide consumers with the information they need at a glance to clearly see the value proposition. Potential partners can get started with Nationwide with a single click via our new "lets connect" form. Throughout implementing these user and community feedback-based improvements, accessibility was considered every step of the way with all aspects (both pre and post login) are optimized for ADA compliance for a wide audience.
