UP42 GmbH
Introduction
UP42 was founded in 2019 with a clear purpose: to provide quick and easy access to geospatial data and analytics. It provides access to the world’s leading providers of optical, radar, elevation, and aerial data, all in one place. The developer-first platform offers flexible APIs and a Python SDK to help build and scale solutions. Users can search the catalog for existing imagery, or task a satellite to capture a desired area. Whatever the use case, UP42 is the one-stop-shop for all geospatial data needs.
Why nominated
Business Alignment — Best Interface Developer Portal
Our developer portal is more than an API. UP42’s documentation hub provides tools and resources that help users, both software and business developers, to find the most suitable interface for their needs. It enables users to make an informed decision on how to use UP42’s products — via API, SDK, or console in our guides and tutorials. Of course, more technical API and SDK documentation are aimed at engineers, but the interface options are suitable for people with limited coding experience.
We support a holistic approach by providing clear guidelines on how to work with our products, including pipeline building. Besides relying on a user-friendly interface, some of our innovative widgets include notebooks, code samples (in HTTP or Curl), an embedded support button, and a tracking function that retrieve the original question in the support area.
Business Alignment — Best Use of Monetization in a DevPortal
To make it easier for developers and businesses to understand the benefits of our offering, pricing is discussed upfront clearly and transparently. The entire Get started section describes precisely how to get started, purchase, and use credits.
We reduce friction and increase trust through a dedicated discovery plan that lets users see our product before providing organization details. After providing details, users get 1,000 free credits right away. The only friction that may arise is when users cannot purchase credits via the API but only in the console.
Such an easy and innovative approach is unlikely to be found when purchasing directly from larger data providers. Users purchase credits to buy data and for algorithms applications in total transparency. It’s explained to them upfront how much data costs. In the case of tasking orders, the price is provided later in the form of a quotation.
Business Alignment — Best Served API Business Model
The documentation hub communicates UP42’s offerings in a manner that is accessible and understandable to a wide range of users. It provides clear explanations, detailed tutorials, and supportive resources to empower developers with the knowledge they need to succeed.
The data is used to obtain geospatial insights. In our efforts to market our APIs, we always explain all terms on the API reference. The reference is linked to the main documentation, where all concepts and processes are clarified in detail. In order to provide information as clearly as possible, we make it easy to digest the information in our developer portal.
In taking our customers’ journey into account, we outline different paths a user can take that align with our brand and messaging: get geospatial data and apply processing algorithms to get geospatial insights. Our users’ level of geospatial expertise and technical knowledge may vary. The fact that customers can build pipelines using our API makes its value extremely clear to them. In ensuring our developer portal users understand what they are doing, we provide clear guidelines on how to do all types of tasks on the UP42 platform and interlink articles to where more explanation is provided.
